Since the 1990s there have been a growing number of North Koreans engaged in the Jangmadang – North Korea’s very own black markets. Central to this revolution are young North Koreans, known as the Jangmadang Generation, who smuggle in and sell fashion goods and commodities such as electronics, clothes, South Korean dramas, and even pornographic material. In the jangmadang ideas about western fashion, lifestyle, freedom of love and association, and even reflections on the government are proliferated.
The Jangmadang Generation delves into the lives of a new generation of young North Koreans who are creative, brave, and eager to carve out their own future under one of the most repressive regimes in the world. It is the first documentary to explore and study the Jangmadang Generation and the lives of the people who take part in this unsanctioned movement.